The last two years have featured stark changes in user habits. The majority of internet traffic is now from users browsing with their mobile devices. That has put mobile marketing at the forefront of all digital marketing. Now more than ever, it is incumbent on businesses in every industry and of every size to have strategies for mobile marketing.
As such, we have created this guide for business. It is designed to help you understand the ins and outs of digital marketing in a world that has grown reliant on smartphones. It also outlines some popular and longstanding strategies that have proven effective. With no ado, here the guide is:
- Be relevant and useful
One of the most important goals in mobile marketing is relevance. User habits have changed drastically since the introduction of social media and smartphone technology, to the degree that anything considered irrelevant is cast aside and ignored. As such, your content, copy, and strategies should resonate with your target market’s interests as closely as possible.
- Give options to mobile users
Mobile transactions are quickly overtaking the market in terms of percentage of transactions, and as such, should be given more consideration than desktop transactions. This could come in the form of discounts for mobile users, guest checkout processes, and so on.
- Use a chatbot
Chatbots can make customers feel like they are being valued. It has proven time and time again for companies like Whole Foods that the personal touch is key to making sales. The challenge here is that the trend is moving towards no-code chatbots for even greater personalization.
- Use geofencing
One of the most important trends in mobile marketing is the inclusion of geographic data as an element of advertising. Using geofencing and hyperlocal targeting, you can target users who enter a specific area. They can be sent push notifications and alerts on their phone about your business, which is incredibly useful for businesses with brick-and-mortar establishments.
- Use attention-grabbing visuals
Humans are visual beings. More and more, web designers and digital marketing professionals are realizing the value of powerful and beautiful photographs and videos. The right image or video can speak the truth about your brand, instill specific ideas, and deliver your message correctly.
- Make sure your site loads quickly
While you might have no control over the internet speed of your users, you do have a say in the load time of your website. This is of paramount importance, as a delay of even just one second can cause websites to lose up to 7% of their conversions. For an eCommerce website, this could mean thousands and thousands of dollars of missed profits.
While your website must be tech-savvy and innovative, it should load quickly and efficiently.
The landscape of digital marketing is ever-evolving. User habits have changed much in the last few years, and are likely to change again as new developments emerge. Whatever technological advancements may arrive, it is so important to keep abreast of these trends to maintain your competitive advantage.
If you’re looking for a digital marketing company in Edmonton to help market you to mobile users, send us at Rapid Boost Marketing a message. We can increase your revenue and surpass your business goals.